Helping Nike Understand Its Own Internal Users
Challenge
I was brought in to help the Prodigy team redesign their enterprise platform for product merchandisers. It was clear before they started that they needed to understand these users’ needs, including what tasks they used Prodigy to accomplish.
Solution
I spent a year interviewing users across the organization from North America to China to understand their product and merchandising needs. I discovered most team members were using manual processes to help fill gaps where the software wasn’t supporting their needs. The insights from this research were consolidated into a jobs-to-be-done framework (using Trello) and a series of personas that were circulated and socialized to the team. I stayed on after this research effort to train the incoming User Experience Designer in utilizing research insights and implementing a feedback loop to test OKRs for success.
Files
Because this project is still under NDA, please contact me for more information on this work.
