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Personas and JTBD for Prodigy

I was brought in to help the Prodigy team redesign their enterprise platform for product merchandisers. It was clear before they started that they needed to understand these users’ needs, including what tasks they used Prodigy to accomplish.

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Student Personas

Defining Users That Goes Against the Norm I created these student personas in order to demonstrate the vast cognitive and physical changes that happen to …